Has Mr. Whippy gone too far by parking on our front lawns?

Mr. Whippy's business model has driven it down a dark road of intimidation.

Mr. Whippy’s business model has driven it down a dark road of intimidation.

Residents in major centres around the country are becoming disgruntled by the increasingly aggressive actions of purported ice cream company Mr. Whippy, who have taken to parking on people’s front lawns and doorsteps in a desperate attempt to sell $7 watered down soft serve.

Mr. Whippy is facing a series of economic challenges, including the fact that consumers are increasingly wary of spending half an hour’s wages on a product virtually indistinguishable from a McDonald’s soft serve cone.

But far from be defeated by the forward march of other sources of machine vomited sugar creams, the company has taken matters into its own hands, adopting what it calls “a more front facing” strategy.

Hamilton resident Simon Edmonds awoke to a horrible noise at 9am on a Sunday morning, as the signature Mr. Whippy theme song permeated every orifice of his Dinsdale family home.

The Mr. Whippy Ford Transit had driven up his driveway, onto his front lawn, and was positioned so that its window was facing his front doorstep.

The man inside, who the company denies was Whippy himself, was patiently waiting for the family to emerge.

Edmonds’ children were fixed to the windows, waving to the Ford Transit, and though he was furious at Mr. Whippy for tearing up his front lawn, Edmonds said he felt he had no choice but to buy them an ice cream.

When he expressed shock at the $15 price tag for two ice creams, the van occupant explained that the money covered the cost of the multi-coloured sprinkles, and the “delivery fee.”

Edmonds was offered a small discount if his children would accept “just one colour of sprinkle.”

Immediately following the transaction, the Mr. Whippy van accelerated, bowling over several garden fixtures and crashing through the fence onto the neighbour’s property, where it sat blaring its merry tune once more.

The company says its actions are entirely justified given the current climate, and that parents should listen to their kids.

Wellington Mayor Justin Lester is one of many being pressured to do something about the encroachment of Mr. Whippy vans onto private property, but says his hands are tied, as his children won’t let him.