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New Zealand’s Got Talent to add question mark to title

Imagination Television, which produces New Zealand’s Got Talent, has decided that the show’s title risks being seen as dishonest.

Imagination Television, which produces New Zealand’s Got Talent, has decided that the show’s title risks being seen as dishonest.

TVNZ has announced that the upcoming third instalment of its New Zealand’s Got Talent show will undergo a title change in an attempt to make it seem less presumptuous.

The programme, which will air on TV One for the second time later this year, will change its name to New Zealand’s Got Talent?, an explicit acknowledgement that the show’s creators are still unsure whether or not it does.

“We actually first ran Talent on Prime back in 2008,” said producer Darryl McEwan. “But the ratings were horrible. I think it was a fairly simple case of what happens when you misrepresent the show in the title.”

“We got a bit lucky last year, really, because there was some talent, sort of. But this year we’re just not sure, and we’d rather not get it wrong again.”

McEwan added that another reason not to be too definitive with the show’s title was that talent is subjective, and different people have different understandings of what talent is.

“If someone can balance a full set of table and chairs on their nose, as producers we might say ‘Wow, you’ve got talent!’, while someone else might say ‘Well, that’s not useful to anyone, and the glorification of that bizarre happenstance in someone’s personal skill set simply encourages shallow and unproductive attention-seeking behaviour amongst our youth.’ So there’s all kinds of views out there.”

Asked whether he thought it would hurt the show if it turned out New Zealand didn’t have talent, McEwan said he didn’t think so.

“Audiences just like you to be honest with them,” he said. “To give you an example, I think Germany Doesn’t Have Talent has been running for four seasons now.”