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Stuff.co.nz to introduce Stuff+1 with hour delay

Starting in October, Stuff.co.nz will be offering its non-celebrity news one hour late on an alternative website to cater for its readers who don’t want to absorb things too quickly.

Starting in October, Stuff.co.nz will be offering its non-celebrity news one hour late on an alternative website to cater for its readers who don’t want to absorb things too quickly.

Popular New Zealand news website Stuff.co.nz has announced plans to unveil a new version of its webpage that will feature news one hour later than it appears on the regular site.

Stuff+1, modeled after the recent phenomenon of television channels TV One plus 1, TV3+1 and the upcoming TV2+1, will allow readers to get their news at least one hour after it is initially reported, so that they can absorb the day’s events “at their own pace.”

Fairfax Media – which owns Stuff and the newspapers which provide its content – will be discontinuing two of its papers, The Dominion Post and the Sunday Star-Times, in order to pay for the new website.

Stuff Editor Mark Stevens said the move made sense because it catered very specifically to the site’s readership.

“What we’ve found about people who like to read Stuff is that, generally speaking, they’re the sorts of people who are looking to be as uninformed as possible,” he said. “So anything we can do to help them be less informed – such as getting their news one hour after everyone else – is going to let them know that we really care about their lack of interests.”

He said that it would give readers the opportunity to experience breaking news “as it happens” one hour after it happens, and potentially a second chance to get that coveted first comment on a story.

Stevens added that Fairfax was also considering moving Stuff’s interactive component onto a separate, stand-alone site just for racist comments.